The Regenerative Tourism Journey: self-assessment tool

The Regenerative Tourism Journey: Self-Assessment Tool (RTJ tool) invites participants to reflect on their relationship with a place — its nature, culture, community, and tourism system. Rather than measuring technical performance, impacts, or compliance, the tool examines the quality of relationships, the levels of awareness, and the vitality of the living system of which each respondent is a part.

Developed within the Regenera4MED Interreg Euro-MED project (Euro-MED0401306), the tool supports the shift toward regenerative tourism by helping territories understand how people currently perceive, engage with, and contribute to the processes shaping their places.

The RTJ Tool was co-created by academics and practitioners from partner organisations, together with external experts in regenerative development and systems thinking. It is conceived as an instrument to assess the evolutionary maturity of a living system, specifically designed to understand and reveal vitality within the transformation process of a touristic territory/destination towards a regenerative model.

The tool is qualitative and developmental: it does not assess professionalism or competence. Instead, it offers a reflective space where people can recognise how they relate to life, to others, and to the place they inhabit or visit. It helps surface the conditions that enable or constrain the emergence of regenerative tourism. The purpose is to build a shared understanding of how the territory is evolving — and how people’s actions and mindsets contribute to that journey.